Dark patterns – Mills & Reeve
‘The ASA has banned Nike and Sky adverts, on the basis they use so called “dark patterns”. Dark patterns are a range of techniques which cross the line from legitimate advertising techniques to ones which unlawfully nudge consumers into making choices not in their best interests. These decisions come as the ASA joins the CMA in undertaking wider proactive investigations into online choice architecture that amount to unlawful dark patterns.’
Mills & Reeve, 27th September 2024
Source: www.mills-reeve.com
