Advertising watchdog to monitor website words – BBC News
“How companies talk about themselves on Twitter feeds or Facebook profiles is to be policed like adverts.”
BBC News, 1st March 2011
Source: www.bbc.co.uk
Category: advertising
OFT warns misleading ‘money advice’ firm
“The OFT has ordered Money Advice Direct Limited (MADL), a firm that introduces struggling borrowers to debt management companies, to stop using misleading advertising that presents it as a source of free help.”
The Guardian, 22nd February 2011
Source: www.guardian.co.uk
Brothers guilty of Lapland con – The Independent
“Two brothers were convicted today of misleading thousands of customers into visiting a what they claimed was a Lapland-style theme park.”
The Independent, 18th February 2011
Source: www.independent.co.uk
Product placement must be signalled by ‘P’ logo, says Ofcom – OUT-LAW.com
“Broadcasters must show a ‘P’ logo for three seconds at the start and end of television programmes that contain product placement, regulator Ofcom has said.”
OUT-LAW.com, 15th February 2011
Source: www.out-law.com
New powers to vet online adverts – BBC News
“People who use the internet are about to get a new opportunity to complain about company websites.”
BBC News, 11th February 2011
Source: www.bbc.co.uk
Opium perfume ad banned over ‘simulated drug use’ – The Guardian
“An ad for Yves Saint Laurent’s Opium perfume that featured a woman who appeared to be under the influence of drugs has been banned by the advertising watchdog.”
The Guardian, 2nd February 2011
Source: www.guardian.co.uk
Twitter endorsements face OFT clampdown – The Guardian
“Watchdog says online companies who did not disclose paid-for promotions by celebrities and bloggers were deceptive.”
The Guardian, 9th January 2011
Source: www.guardian.co.uk
Clampdown on claims marketing – Ministry of Justice
“Firms that offer cash incentives to attract people to make compensation claims through them – including for personal injuries – will be stopped under new proposals.”
Ministry of Justice, 6th January 2011
Source: www.justice.gov.uk
Ofcom confirms product placement on UK TV – The Guardian
“Media regulator confirms new rules will form part of broadcasting code from end of February.”
The Guardian, 20th December 2010
Source: www.guardian.co.uk
Blog network promises to label promotional content after OFT investigation – OUT-LAW.com
“Consumer protection watchdog the Office of Fair Trading (OFT) has forced a network of bloggers to make it clear when companies are paying it for coverage. The OFT investigated Handpicked Media under consumer protection laws.”
OUT-LAW.com, 14th December 2010
Source: www.out-law.com
Georgia Jagger’s advert for Rimmel mascara is banned – Daily Telegraph
“An advert for Rimmel mascara featuring the model Georgia May Jagger has been banned by a watchdog for failing to make its use of false eyelashes clear to consumers.”
Daily Telegraph, 24th November 2010
Source: www.telegraph.co.uk
UK lawyers start to take TV advertising seriously – The Guardian
“Law firms are trying to build brand identity because there is business worth £15bn out there – and possibly more.”
The Guardian, 23rd November 2010
Source: www.guardian.co.uk
Peta’s use of nude models fuels row with UK film-maker – The Guardian
“The use of naked models and actresses to highlight animal cruelty is at the heart of a dispute between high-profile activists that could end in court.”
The Guardian, 24th October 2010
Source: www.guardian.co.uk
Do ‘no win, no fee’ personal injury ads go too far? – The Guardian
“Do advertisements for ‘no win, no fee’ personal injury (PI) services need curbing? They may not exactly be what John Logie Baird had in mind when he first transmitted moving images, but tackiness should not on its own be enough to shut down a route to injured people gaining access to justice. Nor to close off a lucrative source of income for the cash-strapped advertising industry.”
The Guardian, 12th October 2010
Source: www.guardian.co.uk
Debt management firms warned of closure by OFT – The Guardian
“More than 100 companies could lose their licence unless they comply with OFT rules after the watchdog discovered misleading advertising and poor advice were rife.”
The Guardian, 28th September 2010
Source: www.guardian.co.uk
Brand owner’s permission not required to offer its products as prizes, rules ASA – OUT-LAW.com
“The makers of Bodyform sanitary protection products did not need the permission of fashion house Stella McCartney Ltd to advertise its garments as prizes in a competition, the advertising regulator has said.”
OUT-LAW.com, 15th September 2010
Source: www.out-law.com
Pregnant nun ice cream advert banned for ‘mockery’ – BBC News
“An ice cream company banned from using an advert displaying a pregnant nun has vowed to position similar posters in London in time for the Pope’s visit.”
BBCNews, 15th September 2010
Source: www.bbc.co.uk
Stansted posters banned for misleading train journey times – The Guardian
“Posters for the Stansted Express were banned for wrongly implying that the train would take passengers to central London in 35 minutes, a watchdog said today.”
The Guardian, 8th September 2010
Source: www.guardian.co.uk
Advertising Standards Authority gets online power – BBC News
“The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.”
BBC News, 1st September 2010
Source: www.bbc.co.uk
Advertising Standards Authority bans animal charity ad – BBC News
“An advert for an animal charity working in Afghanistan has been banned by the Advertising Standards Authority. It ruled the Society for the Protection of Animals Abroad’s advert was ‘likely to mislead’ for suggesting donations ultimately benefited British troops.”
BBC News, 18th August 2010
Source: www.bbc.co.uk
