Can you spot the difference? New research published on the impact of lookalike products – Technology Law Update

“We are continually hearing about the inherent value of a brand. A well established brand helps customers identify the product they’re buying and can reassure them about the quality they can expect. It is therefore no surprise that other companies often try to piggyback off well established brands in order to sell their similar product.”

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Technology Law Update, 5th July 2013