CAP sets out guidance on responsibility for advertising content within ‘video-on-demand’ services –

Posted August 3rd, 2012 in advertising, consumer protection, internet, media, news by tracey

“Media companies that provide video-on-demand (VOD) services are responsible for ensuring compliance with VOD advertising rules when advertising appears as a direct result of a user choosing to view VOD programmes, the Committee of Advertising Practice (CAP) has said.”

Full story, 2nd August 2012