Cookie-replacement tracking technology would be subject to same ‘cookie law’ rules, says ICO –

Posted November 5th, 2013 in advertising, consent, data protection, internet, news, privacy by sally

“Businesses that track internet users’ behaviour in order to serve them with personalised content, such as adverts, using technology that will replace ‘cookies’ will still be subject to UK privacy laws, the Information Commissioner’s Office (ICO) has said.”

Full story, 4th November 2013