Individuals’ consent ‘almost always’ required by firms when using personal data in big data projects centred on profiling, says watchdog –

Posted April 10th, 2013 in consent, data protection, EC law, news, privacy by sally

“Organisations ‘almost always’ require individuals’ ‘free, specific, informed and unambiguous ‘opt-in’ consent’ in order to make use of personal data they have previously collected in ‘big data’ projects that involve analysing or predicting the ‘personal preferences, behaviour and attitudes of individual customers’, an EU privacy watchdog has said.”

Full story, 9th April 2013