Red Tractor ‘pork not porkies’ ads banned – The Guardian

Posted August 29th, 2012 in advertising, agriculture, animals, complaints, news by tracey

“Three ads trumpeting the high welfare standards of pork sold with the Red Tractor quality mark have been banned by the Advertising Standards Authority (ASA), which found the claims could mislead consumers into thinking pig welfare in Britain was better than it is.”

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The Guardian, 29th August 2012