‘As seen on TV’ claims cannot be made in ads for products that appeared only as unbranded props, CAP says – OUT-LAW.com

Posted April 10th, 2012 in advertising, consumer protection, news by sally

“Companies cannot claim that the product they are advertising is ‘… as seen on TV ‘ or ‘… as seen in’ certain publications if those products merely featured as unbranded props in programmes or in paid-for ads in those mediums, an ad body has said.”

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OUT-LAW.com, 5th April 2012

Source: www.out-law.com