Shoppers ‘duped’ by millions of fake online reviews – Daily Telegraph

Posted June 19th, 2015 in advertising, consumer protection, inquiries, internet, news by tracey

‘Shoppers who use the internet to research hotels, books, electronics and other purchases are being misled by millions of “fake” reviews orchestrated by companies to trick potential customers, the consumer watchdog warns today as it begins an inquiry.’

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Daily Telegraph, 19th June 2015