ASA ruling offers ‘helpful clarification’ on user generated content and CAP Code compliance, says expert –

Posted September 17th, 2013 in advertising, codes of practice, complaints, internet, news by sally

“Online advertisers do not have to hold evidence to show that user comments can be substantiated and that they comply with UK advertising rules where the comments have not been “adopted and incorporated” into marketing material, the Advertising Standards Authority (ASA) has confirmed.”

Full story, 16th September 2013