Social media advertisers responsible for user generated content they ‘positively invite’, says CAP –

Posted June 17th, 2013 in advertising, codes of practice, consumer protection, internet, news by sally

“Advertisers that encourage users of social media to respond to promotional questions they pose are responsible for ensuring that the content those users submit complies with UK advertising rules, the Committee of Advertising Practice (CAP) has said.”

Full story, 14th June 2013