Don’t cite ‘hits’ as a measure of website traffic, warns advertising watchdog –

Posted August 6th, 2008 in advertising, internet, news by sally

“An advert that claimed a website received over five million ‘hits’ every month has been banned because the metric is likely to mislead readers. The UK’s advertising watchdog said that ‘hits’ is an unreliable measure of website popularity.”

Full story, 6th August 2008