Boehringer Ingelheim Ltd. and Others v. Vetplus Ltd – Times Law Reports

Comparative advertisements must not be misleading

Boehringer Ingelheim Ltd and Others v Vetplus Ltd

Court of Appeal

“No interim injunction would issue to inhibit comparative advertising, whereby one trader promoted his goods over those of a rival, unless the claimant could show the advertising was misleading and he would probably win a permanent injunction at trial.”

The Times, 27th June 2007

Source: www.timesonline.co.uk

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