Keyword choice is subject to advertising rules, say FSA and OFT –

Posted August 25th, 2009 in advertising, internet, news by sally

“Advertisers’ choice of keywords to trigger search ads for financial services products and services is regulated in the same way as the content of the ads, UK regulators have warned. They also cautioned firms against sponsoring rivals’ names as keywords.”

Full story, 25th August 2009