New laws against sharp practice will benefit vulnerable consumers – The Times

Posted April 2nd, 2007 in consumer protection, news by sally

“We all know what constitutes sharp practice – a broadcaster charging premium rates for callers to participate in a quiz show when the winner has already been chosen is a topical example – but the law often does not provide a simple way to bring such practice to a swift end. This will change when the UK implements the EU Directive on Unfair Business to Consumer Commercial Practices, which aims to harmonise EU consumer protection law. It will introduce a general prohibition on unfair trade practices, covering advertising, sales promotion, supply and after sales issues. Much consumer legislation (including the Trade Descriptions Act 1968) will be swept away. ”

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The Times, 2nd April 2007