Lidl and Iceland ads are first banned under new UK junk food rules – The Guardian

Posted April 15th, 2026 in news by michael

‘On Wednesday the ASA said ads from the two supermarkets that appeared on Instagram and the Daily Mail website had broken the new rules, which prohibit items deemed high in fat, salt and sugar (HFSS) from being promoted as part of the government’s effort to tackle rising childhood obesity.’

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The Guardian, 15th April 2026

Source: www.theguardian.com